Reaching customers despite shame

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(00:00) – Introduction
(02:33) – Global Brands & the Business of Sxual Pleasure
(07:22) – Why Does India Need Sx Toys?
(10:45) – Who Buys More: Singles or Couples?
(13:30) – Shame in Indian Society & Demand
(19:36) – Why Women Are More Open About Their S*x Lives
(25:45) – Buying Patterns: Men vs Women
(32:20) – Loyal Customers & the Fastest-Growing Category
(37:42) – What Buying Patterns Reveal About Relationships in India
(45:54) – How Can Someone Find the G-Spot Using Toys?
(48:20) – Toys Designed for G-Spot
(51:43) – Lipstick Toys, Discretion & Privacy
(55:16) – How He Designs His Products
(59:18) – Labeling Products as “Obscene” & Import Restrictions
(1:01:16) – Customs Challenges & Average Order Value
(1:08:05) – City-Wise Data: What Each City Buys
(1:10:10) – Doll Customization & Demand in Tier-2 Cities
(1:12:44) – The Weirdest Product Ever Sold
(1:14:49) – The Most Innovative Product: VR Headset
(1:17:22) – Are Toys Replacing Humans?
(1:21:45) – Closing Thoughts
(1:22:10) – Outro

In today’s episode our guest is Raj Armani, Co-Founder of Besharam. He tells us why intimate wellness businesses became necessary in India. He further explains how changing relationship expectations, rising dissatisfaction, and the influence of social media have changed and reshaped demand since 2010 especially among single consumers.

We also discuss the buying patterns between men and women, the org*sm gap, and what this reveals about modern relationships. From why women are more loyal consumers to why Bangalore leads India in intimate wellness purchases, this episode offers a sharp, data-backed look at how intimacy, equality, and expectations are evolving today.

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About Raj Shamani

Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out

Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.