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How Is My iPhone Changing Me? Neuroscience and Thomistic Psychology | Prof. Joshua Hochschild

The Thomistic Institute

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Social Media Company Doesn't Serve People, but Makes Markets in Human Futures

A social media company doesn't serve people, but makes markets in them. The goal is not merely to predict your patterns of behavior, but by presenting you with customized digital stimuli. In market terms, shoshana zubof of the harvard business school calls it trading in human futures. Do you hear the language of temptation, of spiritual danger? These cat leaders have seen it, participated in it, engineered it and profited from it. Yet they have also protected their children from it. And they are horrified by it. They apparently feel guilt and even seek absolution through activism and a new evangelization of responsible reform.

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