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Priming, Influencing & Persuading Patients with Andrew McCauley

Clinical Communication

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Building Trust: The Key to Patient Compliance

This chapter discusses the vital role of communication and rapport in therapeutic settings, challenging the effectiveness of passive treatments like manual therapy. It emphasizes the power of social proof and trust in influencing patient behavior while sharing innovative strategies to enhance provider-patient collaboration. The conversation highlights the importance of mutual goals over mere likability for achieving meaningful patient engagement and lifestyle changes.

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