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Nike, Jamba Juice, & YouTube Walk Into Our Podcast… Enters Kim Larson

Creator Economy Live

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YouTube: Evolution and Influence

This chapter reflects on recent experiences at a conference focused on digital content creation, highlighting the shift in attention towards brands and marketing strategies. The speakers discuss the impressive growth of YouTube, its significant impact on media, and the increasing integration of multi-platform strategies for creators. In celebrating YouTube's near 20th anniversary, they explore the necessity of video content in podcasts and the evolving landscape of influencer marketing.

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