Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands cover image

Ashley Hartman (Bluestein Ventures) - Investing in The Future of Food

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

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Is There a Right Place to Go?

I don't think there's a right place you can go anymore because I think consumers are accepting that there is going to be premium products or not premium, but independent products and new emerging brands in all channels. There isn't really, as we kind of have been talking about, there's no right answer. It depends on your kind of product strategy or team. And then how do you acquire customers at retail? What's your playbook? Are you going to build that kind of engaged consumer base who's going to take you off the shelf?"

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