2 Metrics Every Marketer Should Track (Solo Edition)
The Marketing Millennials
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Analyzing Comprehensive Marketing Metrics
This chapter emphasizes the significance of analyzing blended CAC and CAC per Channel metrics to gain insights into overall marketing efficiency, strategic allocation, and risk management. By understanding the cost to acquire customers across various channels and breaking it down by specific channels, businesses can optimize performance, identify opportunities for improvement, and develop targeted marketing strategies.
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