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The Marketing Genius Behind Nike: Greg Hoffman
The Diary Of A CEO with Steven Bartlett
What Made You So Loyal to Nike?
Nike is one of those companies in culture and in society that is more than a brand. The company's expectations were just as high a view as itself, you know. Niki: I often times told people that nike was like miniature graduate schools because every two years there was either a world cup or a summer olympics.
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