S19E5 - Repurposing assets
unbillable hours - a podcast about better professional services marketing
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How to Create Content That's Relevant to the Audience
"Review and repurpose these types of presentations because you will be able to very quickly create content that's highly relevant," he says. "The amount of thinking that gets into these decks is quite high, right? And the people working them are much more motivated because they want the business than they are probably motivated to write a blog post for the marketing team."
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