Inside the wild and tumultuous history of Toys R Us, the beloved children's brand once again attempting a comeback with in-store shops at Macy's just in time for the holidays.
What was once one of the first “category killers,” has faced troubled times. Now, the beloved toy store is reopening its doors once more, this time from inside select Macy's department stores across the US. The in-store shops are currently operating in Georgia, New Jersey, Illinois, Nevada, Louisiana, New York, Maryland, and Missouri, with more expected by October 15.
The return of Toys R Us comes after the store closed its last two remaining stores in January 2021, after the coronavirus pandemic hit in-store sales. The brand previously struggled to make a comeback the year prior, including teaming with Amazon to fulfill its orders.
The beleaguered toy company first tried to make a brick-and-mortar return in 2019, after it was purchased by Tru Kids Brands, which went on to open holiday pop-up shops and relaunch a website in the retailer's name.
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