17min chapter

Software Misadventures cover image

Uncrating the Oxide Rack | Bryan Cantrill, Steve Tuck (Oxide)

Software Misadventures

CHAPTER

Bridging Sales and Engineering

This chapter explores the vital connection between sales and engineering, focusing on the qualities needed in candidates who can effectively navigate both fields. It discusses the complexities of a salesperson's role in tech startups, particularly in early stages, while critiquing misconceptions about the sales industry. The narration emphasizes the importance of balancing business acumen and technical know-how to foster meaningful engagement and avoid misalignments when introducing new products to the market.

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