3min chapter

Flirting with Models cover image

Liqian Ren - In Search of Modern Alpha (S2E8)

Flirting with Models

CHAPTER

The Constraints of Human Behavior

The momentum works because there's underreaction, which is behavior. But you can also say that momentum is just incomplete information. So when we make these factor bets, we better have a good rationale behind it. And in all these behavior research, we have shown that humans indeed have lots of behavior traps. Losing is painful for us. We have a endowment effect in that if we own something, we feel it's more valuable than if we don't own it.

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