The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How Do You Prioritize Your Keyword Research?

A lot of people just get paralyzed though because it's like, wait a second, I just made a list of 100 articles that I need to create. How do you think about the actual execution? What should the execution of those things be? Yeah. So our prioritization comes from talking to the customer and hearing how often these challenges come up for them. We're also looking at keyword research a lot of times as a signal of how much demand there is in the market for certain things. And then finally, the third one is gut, which is my least favorite because I'm data driven.

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