Square's Bringing Scale to Small Businesses

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The idea is to bring the benefits of scale, of data to these small retailers by creating this community where they all can help each other. The last funding round a year ago value guys at over $12 billion. That's incredibly fast growth. We found product market fit really quickly. Over the course of those first three years, we just saw really explosive growth.

Small, independent store owners have been perpetually hit by waves of disruption: from malls to big box stores to e-commerce giants. But Max Rhodes, co-founder and CEO of the $12 billion online wholesale marketplace Faire, argues that Main Street retailers are actually better positioned right now to navigate today’s stormy shopping landscape than the competition. Max digs into how Faire is using technology and data to help stores maximize their advantages — nimbleness, adaptability, and smaller inventories — and combine them with the scale benefits enjoyed by the likes of Amazon and Target.

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