In this episode of the Product Opscast, Graham Reed and Antonia Landi chat with friend and fellow podcaster Justin Woods, founder of Roadmap Heroes, to discuss the intricacies of product management and roadmapping. They explore the importance of strategic roadmaps, the challenges of ownership and communication, and the need for audience-centric approaches. Also on the agenda: continuous planning, collaboration across teams, the significance of discovery in the roadmapping process, and throughout everything, how Product Ops plays a key role in orchestrating teams to do all of this at their best.
“This is about roadmapping, not just roadmaps…”
Highlights:
* Most companies struggle with effective roadmapping.
* A good roadmap is a strategic artefact for communication and alignment.
* Roadmaps should focus on problems, ideas, value, outcomes, and themes.
* Different stakeholders often require different views of the roadmap.
* The roadmap is not just for product teams; in fact, it is less useful operationally for product teams than anyone else.
* Continuous planning and collaboration are essential for effective roadmapping.
* Discovery and exploration should be celebrated just as much as delivery
* Roadmaps should reflect both past learnings and future plans.
* The job to be done for a roadmap varies by organisation and maturity.
* Roadmapping is a process, not just a one-time artefact.
Resources Mentioned:
HEROES Framework
Roadmap Audience Canvas
Interpreting Roadmaps - Article
Strategic & Delivery Roadmaps - Article
Watch here on Substack, or listen on your favourite platform. We’re on YouTube, Spotify and Apple Podcasts
Get full access to Product Ops Confidential at
www.productopsconfidential.com/subscribe
