Efen Mecca, the AI Rapper, Has Been Dropped From Capital Records

Efen Mecca is an AI created by Factory New, a record label specializing in virtual artists. The system analyzes popular songs from specific genres and generates the building blocks of new songs with vocals performed by a real human. In August, it was announced that the digital human had been signed to one of the most powerful music labels in the world,. Capital Records retains rights to the works of artists like Abba and Katy Perry. Efen Mecca's music was quickly removed from streaming services; as for his viral tiktok content, it's pretty much vanished.