
The biggest opportunities in B2B tech websites - Andy Crestodina
Tech Marketing Trends
00:00
Are You Optimising Your Website With Landing Pages?
landing pages can be superfocused. And in that way, they're very testable. Those pages are fun to make because you know so much about the visitor. The opposite to that is a home page. A home page is a page for which you know the least about your visitor. When built well and planned well, when optimized well, they are often entry points into the web site. We must remember that t the ah, the home page is just one of many landing pages a site That's built while the people will enter in all different places. These are not success criteria. It doesn't. You could build a high converting landing page, a high converting sales page, in any
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