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2,153% Growth. $2,000,000,000 Valuation. 5 Years Ft. JCron (Jonathan Cronstedt)

Content Is Profit

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The Power of Customer Storytelling

This chapter explores how the shift towards content-driven strategies, like the Kajabi Hero program, fueled growth for the company over traditional marketing. It underscores the necessity of treating content as a product and balancing production with effective marketing to enhance customer experience and brand building.

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