From Apparel to Academy: Lessons in Jiu-Jitsu Business Growth

This week we're joined by the founders of Inverted Gear: Hillary Witt and Nelson Puentes! Three years ago, Hillary and Nelson took the Inverted Gear brand beyond Jiu-Jitsu equipment and opened a physical academy in Pennsylvania! In this episode, Hillary and Nelson share key lessons learned from their journey into academy ownership.

Follow Inverted Gear on Instagram:
https://www.instagram.com/invertedgear

Train at Inverted Gear Academy in Bethlehem, PA:
https://www.invertedgearacademy.com/

Shop Inverted Gear:
https://www.invertedgear.com/

Order the SWEET Moo Deng rashguard from BJJ Mental Models x Inverted Gear:
http://bjjmentalmodels.com/moodeng


Mental models discussed in this episode:

• Feedback Loop
  https://bjjmentalmodels.com/feedback-loop/
  
  
• Constraints-Led Approach
  https://bjjmentalmodels.com/constraints-led-approach/
  
  
• Ecological Dynamics
  https://bjjmentalmodels.com/ecological-dynamics/
  
  
• Gamification
  https://bjjmentalmodels.com/gamification/
  
  
• Defensive Thinking
  https://bjjmentalmodels.com/defensive-thinking/
  
  
• Return on Investment
  https://bjjmentalmodels.com/return-on-investment/
  
  
• Incremental Learning
  https://bjjmentalmodels.com/incremental-learning/
  
  
• Survivorship Bias
  https://bjjmentalmodels.com/survivorship-bias/
  
  
  

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