The One Copywriting Tip That Works All the Time

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The one copywriting tip, I always tell people is like specific sell by the generalities. The more specific that you are to your point in that call to action button, whether it's in your email or on your destination page,. You see a massive increase in actual click through rate or submission rate when you're that much more specific. "Fessificity is like the secret sauce of really not just email marketing, social posts, anything," he says.

Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you.

In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing.

You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails.

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Timestamps:

0:00 Intro

02:20 Spend Time On The Line

03:43 The Two Things You Need to Know

07:36 Power of Segmentation