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4min chapter
Why It’s SO Much Harder To Grow A Startup In 2023… (#133)
Marketing Against The Grain
How to Know When to Stop Spending on HubSpot
The biggest problem the marketing is right now? Everybody's scared. When times get hard, you don't take as much risk. You feel like you need to perfectly spend that money and you go from playing offense to playing defense. The reason is defense is very unproductive because you become highly risk averse. And so let's say each month give me an additional, let's say I start from a baseline of like 50% accurate, day one, 50% accurate. Each month I can get 10% more accurate if I spend that month doing a bunch of these tests where I can start to build more accuracy in my model. How do I actually figure out how much that 10% is
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