249 - Back to Basics: How to Properly Capture Demand | Demand Gen Live S2 x69
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Capturing Demand Versus Generating Demand?
If you're trying to create a new category, like some of the companies that we work with, there's no search volume for what they're selling. And more detaild capturing demand. What percentages of effort would you spend on capture versus generting demand? If you don't have a lot of inbound flow, one of the benefits here is that if you're starting from scratch, you can build it the right way first.
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