#500: The Importance of Relationships in Sales
The Advanced Selling Podcast
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It's Not All About Relationships
i'm doing a little work with some of my clients round the challenger sale and youl challenger tall, they've got a lot of research about their theory. One ofthe things they do that i thinkis a mistake is that they de bunk this idea of their relationship seller. So when i'm teaching this, this is what kind of inspired this to day. I always say to my clients, and if you're listening as a podcast listener, think about this, all of us have a best friend. And i can guarantee you the reason these guys are my best friends is cause they will always me the truth,. They'll always be straight with me, and they'll always welcome me back
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