[Q&A] Should I Rebrand My Business?
Freelance to Founder
00:00
Is a Rebrand a Process?
A logo is not a brand. It's a piece of your brand or a representation of your brand, but yeah, a logo is not your brand. For example, I'm going through a rebrand that I'm about to unveil, but the name of my company still dripify. And so for a rebrand for me is new logo, new colors, new fonts, new mission statement,. That's what I'm doing with a rebrand. But even then, depending on your business, that could still be a daunting task because now you got to go change all your marketing materials.
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