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How to name your startup: David Placek - named Vercel, Azure & Blackberry

Scaling DevTools

CHAPTER

Intro

This chapter delves into the significance of creative and memorable naming for companies and products, underlining how a strong brand name can evoke emotion and stand out in the market. It examines common naming pitfalls and features the example of Vercel to illustrate how a well-chosen name can enhance a brand's identity.

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