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E045: Onboarding: How To Get The Best Out of Your New Hire from Day One

Marketing Operators

CHAPTER

Effective Onboarding: Strategies for New Hires and Measurement

This chapter focuses on the significance of developing a comprehensive onboarding document for new employees to ensure a smoother transition. It also explores the shift from correlation to causation in measurement strategies, advocating for the use of geo-based incrementality testing to improve marketing success and promote collaboration among new hires.

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