Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
Champagne Strategy
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Using Direct Responsive Like Marketing Principles
I found if you the more you understand first principles of these things, the less you need to measure anything. You know what am I selling? Why would it be valuable to somebody? How would they talk about it? What's the hook? And if you do all those kind of things, right? It tends to work out,. Then it comes down to the macro environment, which is like competitive saturation and timing and all thosekind of macro forces that you're then exposed to. But I find, you know, if you take care of that stuff and do it really well, then,you know, everything else kind of works out in a different way.
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