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The Importance of Time in Innovation
Time is incredibly important in the digital world. Why do we run meetings that are half an hour or an hour? Well, the answer is that historically a meeting involved getting people into a room. You can't say to someone, can you walk off across the office for a five minute chat with a load of other people and get everybody together for five minutes. That feels incredibly wasteful. And so I think they suddenly, well, we better do it for an hour because we can't drag everybody to this location. In the digital world, you could just literally log on for five minutes, jump onto a call, jump off. We've carried that simple construct of something has to be a half