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#091 - Richard Shotton - Some Very Important Effects In Advertising
Modern Wisdom
The Effect of Age on Lifestyle Choice
Nine enders is the idea that from adam ulturn how hershfield the people whose age ends in nine are particularly likely to make big major lifestyle decisions. There's a really strong economic reason for using this bias like if you're a if you're the government trying to get people to stop smoking and so on. I love it because it's both practical and there's some economics behind it. We've got the prattfall effect, we've got what was the second cost relative relativity price relative Price for it.
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