252: We All Know the Pencil Is Superior to the Pen
The Pen Addict
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Transforming Accidental Pencil Designs into Unique Offers
This chapter explores the serendipitous discovery of a unique pencil model that combines traditional wood with black slats. The speakers delve into their creative brainstorming process on how to market this accidental design, drawing inspiration from a popular New York cookie for its branding and limited edition appeal.
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