3min chapter

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#186 - Patrick Radden Keefe: The opioid crisis—origin, guilty parties, and the difficult path forward

The Peter Attia Drive

CHAPTER

Perdu Farma - A History of Pharmaceutical Advertising

In 19 52, arthur sackler had already achieved a great deal of financial success. He really makes his name by joining and then taking over a pharmacutical advertising firm. His brothers will run the company starting in 50 what happens over the next 30 years? Perdu frederick is a very successful company. I mean, the brothers get rich, but they're getting rich in a way that is, i think that even arthur would probably have sniffed at.

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