Sales Strategy & Enablement by Revenue.io cover image

1006: The Building Blocks of Sales Enablement, with Mike Kunkle

Sales Strategy & Enablement by Revenue.io

CHAPTER

The Human Brain Has Changed in the Last 20 Years

Gartner research: 60% of millennial buyers try to avoid a sales rep or would prefer to go through a buying process without talking to a sales rep. If you're valueless in the interactions you're providing, if you just, push you persuasive sales, these sellers, they've got no time for you. But that's always been the case in my experience. And I think we might be approaching a tipping point where people who don't operate that way are going to be relegated to sit in the background and answer a phone call when it comes in.

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