MBA2011 7 Sales Page Must Haves
The $100 MBA Show
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The Opening Headline Is the First Thing on a Sales Page
Your opening headline is what's going to grab the attention of your actual potential customer. The whole point of a sales page is not simply to get them to buy, but there's a few things i need em to do before they get to the point where they click by. So my whole goal wit the opening headline is to get them curious, to get them wanting and to get them interested so they keep moving down the page.
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