Super Bowl LVII Marketing Roundtable Discussion
The CMO Podcast
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Super Bowl XLVIII - What's Your Most Exciting Moment?
Rafiq: The brief is really fun because that's a dream, because Rob prefers that. That means they can do whatever the hell they want. But for Super Bowl, that wide of a brief is like a creative stream, but sometimes puts you into a swirl. Rafiq: As every brand here goes to a model of doing social marketing on a daily basis, more and more briefs with very narrow consumer segmentations or very sharp, tight, very narrow briefs will really help.
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