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An Intuitive Approach to Sales With Non-Coercive Copywriting

The Twelfth House

CHAPTER

How to Be Non-Corrosive in Your Marketing

With transparency comes honesty, which means that we're not going to exaggerate and say this works for everyone. If you tend to fall into that category where you talk about everything's going to be easy, there might be more ease in your life. That is a sure sign that you got to check on your copy because you might be a little sausy. What else does non-corrosive marketing look like? Our language, but also the actual format of how we're talking to our users.

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