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The Importance of Personality in Marketing
I wouldn't even say sales forces again like they were pioneers like we all are here because of sales force and I have a lot of respect for the marketing they do. Even at our company right there's stuff we write and I go oh that could have been way better right totally so it's really hard to strip that away. We want to be authentic and clear and concise and you know personal and you know cut out as much jargon and as much as possible.