Do You Ever Repurpose Content?

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I think the biggest thing of the creator is putting out your authentic self. I've been writing three times a week to the same audience since June meaning I've given them my best ideas and then my best ideas if you didn't catch it that week you won't see it maybe ever again or maybe you'll see it in a new way next week. For us there's always someone new who has less context and who has to catch us for the first time wherever we are. We're just really careful that everyone's in a different place but if this was your first time with us hopefully it's good enough to see the next one.

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari.

Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product.

Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Ari:

LinkedIn: www.linkedin.com/in/arimurray/

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com