145 - Creator-Driven Media Companies, With Ari Murray (Live at SXSW)
The Marketing Millennials
00:00
Do You Ever Repurpose Content?
I think the biggest thing of the creator is putting out your authentic self. I've been writing three times a week to the same audience since June meaning I've given them my best ideas and then my best ideas if you didn't catch it that week you won't see it maybe ever again or maybe you'll see it in a new way next week. For us there's always someone new who has less context and who has to catch us for the first time wherever we are. We're just really careful that everyone's in a different place but if this was your first time with us hopefully it's good enough to see the next one.
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