Keithgill was a financial adviser, or deep efing value, as he was known on all wall street bets. He went from being this kind of marginal figure who was very cerebral to having over 50 million dollars in his account at one point. And that gets to an idea called social proof. You know, whereou you see somebody who has been ful financially, and you want to copy them because clearly they know what they're talking about. Even if they locked into money, he didn't lock into it,. but even if someone lucked into money, if they made a lot of money, you want to follow that person. It's why those like, i don't know f