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What this 3-time founding team did differently to find product-market fit faster — Jessica McKellar, CTO of Pilot

In Depth

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Pilot's Choice to Be an End-to-End Service Provider

Pilot is an end-to-end service provider that really solved the full problem for the customer. QuickBooks online, it's like $35 a month, $50 a month. People pay us five figures sometimes for bookkeeping. So we'd much prefer the larger ASPs. It's also kind of more fun. I'd rather solve. Yeah, that's a great signal.

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