Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar
Future Proof
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How Whaler Can Help Advertisers Reach a Wider Audience
Whaler is the connective tissue between brands and people such as em dom. My day job is in helping brands navigate and connect with people like dom. I think that you know, one of the stats that often gets a hulted around instagram is how much people go on instagram and follow accounts that don't follow them back. And so i think it is spreading awareness. It's thet awareness level. But then what you're actually able to do is follow up with further advertising to drive people down the funnel. So when tom and other influents have done incredible for a campaign, spreading the story,. trying tospeak to that audience, you can then follow it up with
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