How Do People Choose Who They're Going to Root for and Tagest?

Sports teams became the glue that held us together. In your world, i can pick and choose my affiliations no matter where they are in the world. More like w w e than even the lakers or the yank s, the brand identity of the organization matters. Not every east sports team or organization plays the same games. There's some fan stratification by what game are they in? If you're a rocket league fan, you tend to not be a fan of league of legends,. And then it's how does the org represent themselves? Just like in traditional sports, is a win loss ratio. People like to follow the winners, or they like to following the under dog.