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The Case for Custom Indexing

Trillions

CHAPTER

I'm Not Bearish, but I See This as a Game Changer

Mabry: Over the past 20 years, 30 even, we've seen a trend towards three things, cheap, passive and simple. Mabry: This does kind of try to reverse all three of those. Here's where i debate my team others in the industry, on custom indexing and direct indexing. I see this more as not a game changer, but a a new poss option for people not like so it was positioned sometimes as the e t f killer. And i the reason i am slightly, i'm not bearish. I'm bearish versus the hype that like, that kind of hype.

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