Branding on Amazon

There's this interesting conundrum here where if I'm a big enough brand and that I have enough customers that will go to my website anyway, then I don't need to be on Amazon. Part of the question can be how many customers would actually prefer my brand over other brands or maybe an Amazon basic brand like we talked about earlier with batteries. Maybe there are some consumers that really believe in Duracil or Energizer and that's what they're going to buy regardless of the price. But a lot of other consumers are just going to say, batteries are just batteries, has the Amazon name, it's probably good enough and that'swhat I'm going to use. You need