
Advertising Attribution with Nathan Janos
Data Skeptic
00:00
How Do We Measure Ourself Against Each Other?
Converto is a startup that uses data science to predict future profits. The company says its models are 99% accurate, but it's not clear how they can be compared with others in the industry. If you're trying to make money by using these techniques, what really matters at the end of the day is did you actually help them save some money or increase their profit margins?
Transcript
Play full episode