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4min chapter
Richard Banfield: ‘A product is a non human salesperson’
Make It Happen Mondays - B2B Sales Talk with John Barrows
Why Do We Need a Decision Stack?
A decision stack is a way to make decisions that are objective and also not connected to any one individual. Coll says the organization can be trained to see those things as sion points. What is the vision of the company? That is the decision. Where are we going to play? Thats o got a market strategy? What is our mission that we're going to achieve over the next couple of months or years? What are our values? All of those are decisions. We want to create a business where anybody can choose to make the choices that they make, without having to come to one of us every single time for permission.
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