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The Misreading of the Room
I think if they had just done it and then shut up, Steve Huffman does not do his publicity tour. The hardest thing to do in PR is to just shut up. It's the best move so often, but it's impossible. Like everybody wants to be a poster ever. Even Elon Musk, he wants to post. He would rather post than have $44 billion. And I know this because he said $44 billion on fire so he could post better.