A Deep Dive Into Native Advertising with Sharethrough Founder, Dan Greenberg
Marketing Trends
00:00
What's the Difference Between Display Ads and Banners?
The idea of like the headline as like what why does this matter. If that tagline isn't translated to a headline that a human person actually reads, it's just there. Nobody reads it. Nobody comprehends it. It's just words on screen versus actual words that your brain truly reads and comprehends. So I'm going to come to you with my ad formats so that they fit into your existing experience of the web. That's what we're trying to do at church. We think Native is not only an ad category, but also in some ways or integrated in some other places.
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