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306: BJ Fogg | Tiny Habits That Change Everything
The Jordan Harbinger Show
Why People Fail at Behavior Change
January is the month where everyone makes a resolution and breaks it like three weeks later, because they're not using any sort of systematic way. They're trying to use willpower to overcome a lifetime of bad programming. The motivation is one of the big myths, right? And motivation is actually a big industry. We see it in social media all the time. I'm watching these motivational people. It can take as much content a human can taking as much motivation because it doesn't work.
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