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Season 3 - Ep. 3 - Productizing R&D w/ Juan Benet

GreenPill

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Creating Markets for Different Kinds of Impact

The chapter explores the concept of productizing research and development to generate specific markets for different types of impact, such as reducing carbon emissions or planting more trees. It emphasizes the importance of starting with existing interest and demand, and discusses the challenges of creating new markets and connecting the relevant parties.

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