Ryan Reynolds: A Celebrity Who Overthinks Deals

Reynolds seems to be just going for the low hanging fruit where he can come in, you know, build a sizable equity stake and then cross promote to his audience. He's using his brand to sort of tap into like a hundred percent of the possible audience that's going to go to an X men dead bull movie. Like he's going to monetize them, which I think is totally genius. So yeah, I think we're going to see a lot more of it.