The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Measure Marketing Performance

I love the idea of the CMO scorecard. It's something that I've stolen from Tim cop. And basically, I like that because you need to define how you're going to measure marketing. A lot of people struggle with, well, it's pipeline of course, but there's also other things you're doing in marketing that have headcount and people that need to be measured as well.

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